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Insights from LUV into our products, technology and market news

 
  Digital Signage - Benefits to Store, Advertisers and the Consumers
Posted: March 18, 2016
 
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If you are investing money into advertising, you are going to want to see an increase in ROI. That is why it is important to target your advertisements properly.

Consumer benefits of advertisement targeting

The consumers are on the receiving end of all advertisements so if they aren’t interested or connecting with your message you need to hit the drawing board again. As an advertiser, if you hit the nail on the head with properly targeted advertisements, your consumer will benefit in the following ways:

  1. More effective delivery of desired goods (product or service) directly to your door step.
    Example: If you want shoes and you see an ad targeted to you with the style, color, or brand of shoe you are searching for, you are much more likely to buy.
  2. More direct delivery of a message that relates to their interests.
    Example: If you enjoy hip hop music and advertisements are delivered in a way (using jargon or other elements) that associates with this “lifestyle”, you are more likely to take interest.

Advertiser/Company benefits of targeting advertisements

The consumers benefit greatly, but the party receiving the most benefit of targeted advertisements is the advertiser. Why you may ask? Simple. Read below for a few benefits:

  1. More efficient campaign development.
    Example: If you have more information regarding your target audience, you are able to use this information to make more concise decisions.
  2. More effective use of advertising resources
    Example: This refers to the creative process because (similar to above) if you know more about your target audience it will require less people, time, etc.
  3. Better use of your advertising dollar
    Example: A higher understanding of your target market will allow you to achieve overall better results with your advertising campaigns.
  4. Increased return on investment (ROI)
    Example: This is simple. Targeted advertisements will yield higher results for a lower cost because since you know more about your customer, all the previously mentioned points should apply.

There are so many reasons a company should target their advertisements based on any data that relates to their target consumer. This is very important and although in theory it seems simple, it can be difficult to attain the needed information at times. It may be helpful to work with a research group or perform your own market research if you have the time or capital.

 
 
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  Digital Signage - Where are they looking? Placement matters!
Posted: January 15, 2016
     
 

A huge part of digital signage content design is function, and the placement of digital signage to communicate a message to your audience. Your signage will always be on the right path, if you keep content short and sweet and easy to read.

Have you ever wondered why so many digital signs are placed to such seemingly terrible places? At airports, hotels and retail stores, we often find ourselves wondering "what on earth were they thinking when they put that there?" Upon completing some research on the subject, we realize why this likely occurs: what looks good to one person doesn't necessarily look good to all -- and we don't just mean aesthetically.

The fact is, where a screen is placed and the angle at which it addresses its viewing audience can be almost as important as the content playing on screen, and the optimal angle and placement is different for virtually everyone. This makes things tough for store planners and venue owners preparing for a digital signage deployment.

Are you concerned your audience is not looking at screens, due to placement? You are not alone.

There are two parts to figuring out the expected viewing angle. Well, three, really. First is the angle at which the screens actually hang. Second is the expected angle of incidence of the viewer (in other words, the angle a viewer's head might be expected to be at while approaching your screens). And third, in some cases, is the "correction angle" that you use to compensate for any obstacles that might come up between your viewers and your screens.

Consequently, we can't give you general wisdom like "hang the screens at a 17 degree angle from the floor". Without knowing the size and shape of the store, its layout, the average height of a viewer, etc., there's no way to make that recommendation. Give us a call to go over your stores layout and how LUV can help improve your viewership.

     
 
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  Digital Signage - Not just for Retail! Medical facilities, Government Buildings, Stadiums and more!
Posted: November 20, 2015
     
 

When we think of digital signage we think of large screens in large areas – mainly retail, malls, and windows displays. But have you considered digital signage in medical facilities?

Imagine a loved one lying in their hospital bed after a minor surgery. With a small five-inch screen, it begins playing soft music; but not just any music – music that they personally enjoy. The screen also displays photos from their family and friends to ease their stay and make them feel more comfortable. Last but not least, words of encouragement and reassurance stream across the screen. And no, these are not generic phrases or quotes; these are direct quotes, sayings and jokes from their family and friends who have inputted them into the system.

Smart Digital Signage can fit into any physical space for just about any need. Whether it is advertisements and marketing content, or soft messages and audio to loved ones. It is time to redefine what Digital Signage can do!

     
 
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Educational webinar on the technology behind Behavioral Targeted Smart Digital Signage
Posted: October 14, 2015
     
 

Trying to fully understand Behavioral Targeted Smart Digital Signage? LUV Advertisements sponsored an 8 minute webinar on the technology and how it works in a clear and easy to understand video. Check it out!

 

     
       
 
Analytics Driven Merchandising and Lost Opportunities
Posted: September 13, 2015
 
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As a business owner or Sales manager, how do you get product in front of consumers? Do you place product on end caps? Do you create large signs with “SALE” written on them? Planograms? Perhaps you use the hope-and-guess method.

There is a lot of guessing when it comes to product placement. Planograms have attempted to use science and sparse data to help owners place product in the most efficient places possible. Some stores do quite well with product placement, especially niche stores that do not have many different products. But what if you are a big box? Or have 10 or more aisles? How do you place product in a way that is driven by data?

Smart Digital Signage tracks your visitors and monitors where they go, how long they stay in various areas and records data on who is viewing your advertisements, coupled with purchasing history... all of which can clear up the guessing game for product placement and improve inventory movement.

Let’s take for example, the 25-35 male demographic without Smart Digital Signage. We might make some assumptions – they are into automobiles, they probably are starting their careers making an average salary, might be married and have children. With these assumptions, we can safely bet that placing products in specific areas that align with these "guesses" would influence this demographic to specific sections within the store.

But guessing and assuming only gets you so far… and it could even derail and leave you with many missed opportunities.

Similar example, the 25-35 male demographic WITH Smart Digital Signage. Now we can break this demographic down to the individual level. John walks into the store. As soon as he walks near a smart digital signage, we know instantly that he: Likes baseball, has no children, makes average income, and enjoys scrap booking. Not only can LUVs smart digital signage platform display content that aligns with John’s wants and needs, but the system can be used to influence where he travels in the store to maximize sales and make product placement as efficient as possible.

There is no time to guess anymore. Missed opportunities means missed sales. LUV Advertisements Smart Digital Signage platform gives the store owner full 360 degree view of their physical space.

 

 

 
       
 
Digital Signage: Yesterday, Today and Tomorrow
Posted: August 15, 2015

   
 
Digital Signage has been around for a very long time. We see it in Airports, Malls, Medical facilities, stadiums and so on. It is an incredible medium to easily and cheaply display content to individuals walking by.

Most modern and past Digital Signage consist of large displays. When Digital Signage is brought up in conversation, typically we tend to think of large displays. Digital Signage of tomorrow consist of large and small screens working in unison to share content with individuals, whether they are sitting down at the game, finding their way through a medical facility, or walking through the cereal aisle.

Current Digital Signage technology only allows you to display an image or video. They are not ‘smart’. They do not know who is looking at them, they do not know how many people are nearby or if the individuals have walked by ten times in the last hour.

LUV Advertisements Smart Digital Signage corrects these challenges. LUV’s digital signage understands who is nearby, it understands what advertisements may fit the lifestyle and needs of the individuals near the screen. And it does this with a smaller footprint than modern digital signage, making this the clear path to tomorrow’s digital signage technology.

As digital signage increases in popularity and effectiveness, more companies of all sizes are adding digital solutions to their marketing and brand strategy.

   
       
 
The Right message, at the Right time, to the Right individual
Posted: July 12, 2015

     
 
Internet advertising is an extremely strong industry. What makes it so strong? We know there are millions of individuals online browsing the web, giving internet advertisers enormous reach and insights into how we interact with website's and brands. But the true key is targeting advertisements, data collection and data analysis.

Modern digital signage lacks these keys. Most signage simply loops a few images or videos and hopes to capture audience eyes and interest. To remain competitive, companies can no longer blindly place advertisements and expect someone to be interested in their product. Most advertisements do not allow the advertiser to know if they are even effective.

LUV Advertisements Smart Digital Signage gives modern signage a brain – allowing it to understand who is near the screen, analyze the individual(s) data, target an advertisement specifically to the person or group and collect data on a multitude of areas, including demographics, shopping habits, and more.

Lets face it, In today’s marketplace, consumers live in a highly personalized world. They wake up in the morning listening to their preset satellite radio channel that’s commercial free; they leave and go to a gym and listen to a playlist that they created. They get home to a DVR that allows them to watch what they want when they want to watch it and to skip or delete anything they don’t want to watch.

Why waste money on digital signage advertisements that do not fit into their customized world? LUV Advertisements fixes this flaw and gives in-store digital signage a new, highly effective advantage over traditional advertising methods.

     
       
 
Modern, small and unobtrusive - today's modern digital signage fits into any physical space, no matter the venue
Posted: June 20, 2015

     
 
When you think of Digital Signage, one of the first things that comes to mind is LARGE screens taking up a lot of space, whether in an aisle, window display or hallway. Traditional signage typically consist of very large screens – those screens you see in airports, hospitals, malls and stadiums. They attempt to use their size, rather than their content, to attract their audience and eyes to their message.

Unfortunately for advertisers and store owners, large signage has become white noise to many individuals passing by them. Consider this – the last time you walked into an airport, outside of viewing signage with your flight information displayed, how many times can you remember looking at signage? And did it leave any lasting impression on you?

LUV Advertisements takes a different approach. LUV uses large, medium, small and tiny screens, as small as 4”, with targeted content displayed – so eyes are caught by individually personalized information rather than sheer size. Since the content is targeted on these unobtrusive smaller screens, individuals are far more comfortable viewing them and open to viewing additional screens as they move around the venue.

Smaller screens and targeting content is the clear choice in physical space advertising needs. Inefficient advertising methods waste time, money and reduce consumer appeal within the venue. Take a look at luvads.com offerings and let us show you how LUV is moving the market.

 

     
       
 
Internet tracking vs. In-store consumer tracking - how do they differ?
Posted: May 5, 2015

     
 

Internet advertising is an extremely strong industry. Targeting advertisements, data collection and data analysis with millions of web patrons has turned out to be a very lucrative and insightful industry. Practically every website you visit has some sort of tracking mechanism built in – whether it is facebook, google analytics, standard web counters or a proprietary setup; you are being tracked, data is being collected on you, and you are being targeted for specific messages/content.

My initial though is that this is horrible. But it is quite the contrary. I, as well as millions of others, enjoy seeing personalized content and messages that pertain to my lifestyle, to my needs and wants instead of ads that do nothing for me and are more of an annoyance/white noise.

In-store consumer tracking has been relatively slow to catch up to the methodologies of internet based tracking. It is easy to install a bit of code on a website to track whoever happens to visit it, but how do you do this in a physical building? Without being intrusive?

LUV Advertisements has developed a powerful advertising platform that evolves the tech we currently use in modern venues. For example, the all too familiar Loyalty cards, which were once only used for coupons, can now be used by Smart Digital Signage to target the individual, display targeted advertisements, collect data and analyze that data. When Loyalty cards are linked to LUV’s Smart Digital Signage, the consumer and store owner both get the same benefits that web browsers and website owners get.

- Targeted advertisements: only see what applies to you.

- Data collection: analyze your physical space, where traffic moves, product placement

- Data analysis: Insights into consumer habits and the ever changing markets

- Advertising campaigns: Quickly change ad campaigns based on shifting strategies, news, products and sales metrics.

When using Smart Digital Signage, Internet tracking vs. In-store consumer tracking are no longer separated by large gaps. They become one entity, giving store owners incredible power and insight into their business.

 

     
       
 
Individual Personalization boasts online and offline Engagement
Posted: April 15, 2015

     
 
Advertisers goals are to engage every eyeball they get onto the message they are displaying – whether it is for a new product, an enhancement, an emergency alert or simply to display a brand. At the same time, they understand that advertisement content will likely have a different influence on different sets of demographics. So how do you engage a wide audience, yet ensure you are targeting the right individuals? Personalization.

Internet marketing has always been about personalization. Personalizing advertisements and targeting content to specific individuals is extremely efficient and cost effective to do on just about any website. On the flip side, targeting content to individuals in physical venues has been a challenge for many years. How does a business owner, stadium owner or medical facility display advertisements and/or content that are personalized and target their audience – target the individuals inside their venue as they walk down aisles, corridors and outside spaces? All without being intrusive to the individual?

LUV Advertisements incredibly powerful advertising platform evolves the tech we currently use in modern venues. For example, the all familiar Loyalty cards, which were once only used for coupons, can now be used by Smart Digital Signage to target the individual, collect data and analyze that data within a physical space. When Loyalty cards are linked to LUV’s Smart Digital Signage, consumers only see what applies to their wants and needs. Advertisements that were once white noise, are now helpful tools in an individual’s shopping experience.

     
       
 
Advertisements: Yesterday, Today and Tomorrow
Posted: March 7, 2015

     
 
Advertisements of yore are based on attempting to attract as many eyes to what the advertiser and/or company are offering. They came in many formats: tv, posters in stores, huge billboards, radio… and today's ads on the internet and our smart phones. Most advertisements are unfortunately ignored by the general public. Advertisers have saturated mediums with so many ads that individuals simply ignore them. If we look at our computer usage, practically every web browser includes a popup blocker, ad blocking software and other methods to block out advertisements.

Let’s take a step back and look at how advertisements of yesterday got lumped into the proverbial white-noise bucket. The quick answer is most ads are not targeted and personalized. My world is customized to my needs and wants – from my DVR, to my web browser bookmarks, to my smart phone app's. If something is not tailored to me, I don’t have the time to look at everything around me – I want to see what pertains to me personally.

Enter LUV Advertisements and the ad platform for today. LUV Ads uses Smart Digital Signage to understand who is near an advertising screen in a physical space. It uses many factors, such as demographics, shopping patterns and more, in determining what content should be shown to the individual. Smart Digital Signage allows targeted content to be shown to the specific individual(s) near signage. Why waste valuable ad space with an advertisement that works 1% of the time? LUV Ads can increase that number and improve ad efficiency for any business owner in any physical space.

 

     
       
 
Your Advertising Return On Investment (ROI)
Posted: February 19, 2015

     
 

One of the top questions for a business owners is, how do I improve my advertising ROI? Business owners experiment with poster advertisements, coupons, digital signage, and loyalty clubs… with little analytical data to truly show if the marketing is working for or against them. Modern digital signage does a great job displaying advertisements, but it has no capabilities for data collection, analytics, targeting or personalization.

Enter Smart Digital Signage from LUV Advertisements.

Smart Digital Signage allows business owners to truly understand what is occurring in their venue, greatly improves advertising efficiency, and brings tools for powerful data analytics and reporting. LUV has knowledge on which demographics a specific ad worked best or worst for.

- Have an advertisement that would be perfect for the 35-45 demographics?

- How do you influence the 18-24 demographic to Aisle 7A?

- Want to understand why sales of a specific product are low?

With each consumer step, you are empowered to learn about your customers in a whole new way. Knowledge is power, which equates to bigger sales and an increase in your advertising ROI.

We no longer live in a world where physical buildings cannot collect information on their visitors and use that information to efficiently display content to them. Data is key - the more insight you have on what is occurring in your location, the higher your ROI will be.

 

     
       
 
RFID and how it is used today
Posted: January 13, 2015

     
 

RFID, short for Radio Frequency Identification, is a technology that has been around for several decades. It is most commonly used to track product inventory for big box stores. Not only does it track inventory on the logistics side, but it is also used to track inventory on some aisle shelves. This gives store owners a complete view on inventory levels, where an item may be misplaced and thoroughly improves the inventory process.

RFID is also used inside cards and tags. If you have ever been skiing or snow boarding, you’ll notice you have to “swipe” your ski badge to enter most lifts. There is an RFID tag inside of the badge that allows you to enter the lifts. Some Metro systems work in the same fashion – you swipe your metro card to enter the train.

LUV Advertisements has taken the many years of RFID research and real world use and applied it to our advanced Smart Digital Signage platform. RFID can now be used to personalize information and content for individuals holding the tag – in most cases, a loyalty card, lanyard, wristband, etc. With a Smart Digital Signage card, any individual will start receiving personalized and targeted advertisements, messages and content based on their demographics, lifestyle, needs and wants. For the security centric individuals, you will be happy to know LUV’s ad platform has been built with privacy in mind, keeping all personal data off of the card. The only data that sits on a card is a unique number. So losing/replacing the card is never a problem.

In our customized world, we are all eager to see content that is based off of our needs and wants. RFID and Smart Digital Signage brings to public spaces and buildings personalized advertisements for the first time in physical world.

     
       
         
           
           
         
           
           

 

 

 


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